Latest to launch a mobile casino is UK boomaker Betfred. The online bookie has announced that it has revamped its existing mobile site and added a mobile online casino which features games from International Game Technology (IGT).
Befred.mobi, the new mobile site offers a range of games including table games such as roulette, video poker and blackjack and other popular slot titles namely Cleopatra, Monopoly Multiplier, Chain Reactors, Wipeout and Rainbow Riches.
Recent studies have proved that betting on the move is highly popular and many gambling sites are reporting greater business from their mobile casinos as compared to online casinos. Tastes of players are changing and those who to survive and grow in this competitive environment have to quickly adapt to the changes.
Managing Director at Betfred, Chris Sheffield said that betting on the go is now even easier and with up to 30% of all their bets taken on the mobile this figure will only get higher in 2012. He added that they now have one of the best mobile offerings in the market and coupled with the Betfred mobile casino it is great news for punters.
New Media Executive Vice-President at IGT, Gideon Bierer said that they are delighted to work with their long-standing partner Betfred.com to supply their market-leading mobile games to their customers. He stated that they see mobile as a huge growth area in iGaming and their award-winning casino games are perfectly suited to enable Betfred.com to grow its mobile business.